# Growing with the Market

The early community testing of our first alpha release of battle royale and team deathmatch games saw immense support and demand for expanded functionality. Simultaneously, we’ve seen the rapid maturation of play-to-earn gaming into win-to-earn and play-and-earn. These confluences present the TBA ecosystem with a once-in-a-lifetime opportunity of tapping into multiple industry verticals and leveraging the mutual value found within. Not only has lightweight gaming grown to eclipse the traditional desktop and console video game market, but the rise of social conventions around competitions has grown immensely. In Asia, entire stadiums are filled with spectators watching eSports tournaments. In 2022, the global eSports market was valued at just over [$1.38 billion](https://www.statista.com/statistics/490522/global-esports-market-revenue/).
